Implementing quality management is a strategic choice that contributes to achieving business goals and improving customer satisfaction. A clear Total Quality Management (TQM) approach ensures that quality lives at all levels of the organization and ensures structural improvement of processes. In this step-by-step plan you can read how to implement quality management effectively for lasting impact. Boswinkel & Partners guides companies in this step-by-step plan. Depending on the content of the step and the maturity of the organization, they can do this in the role of expert, facilitator, trainer or project leader. The starting point is what the organization can do itself, it must do itself in conjunction with ownership and costs.
Determine if quality is a company-wide goal
Management must first determine whether quality management should become an integral part of the business. It is essential that there is support from the top of the organization, so TQM really becomes a priority. If the organization decides to implement quality management, it is valuable to appoint a person responsible within the top management. This ensures consistency and a clear vision. Also look for supporters within different layers of the organization who can actively support and promote the TQM approach.
Inform and involve employees
Employees play a crucial role in the implementation of quality management. By informing them about the role of quality within the organization, they understand how they can contribute to this. It is important that employees know what is expected of them, such as actively suggesting improvements and contributing to solutions for quality problems. This creates a culture of continuous improvement in which every employee feels responsible for quality. Regularly discussing points for improvement and successes helps to keep everyone involved and ensures a transparent and motivating work environment.
Maintain continuous contact with customers
Regular contact with customers is essential to understand changing customer needs and to adapt the service provision accordingly. Customers are becoming increasingly demanding and expect companies to put their wishes at the heart of their business operations. Structural customer contact helps to identify specific wishes and provides insight into areas for improvement. By scheduling fixed evaluation moments, you can respond to the needs of your customers in a timely manner. This not only increases customer satisfaction but also strengthens the customer's trust in your organization.
Identify and optimize critical processes
Critical processes are the foundation of effective quality management and often have a major impact on customer satisfaction, costs and risk management. Identifying these processes, for example based on financial impact or customer satisfaction, helps to prioritize improvements. By accurately describing each critical process, you can identify specific bottlenecks and take targeted actions. This can include measuring process steps, recording deviations and analysing causes. A structured approach to improvement ensures that processes are not only performed more efficiently, but also more reliably.
Strive for continuous improvement
A successful TQM approach requires a culture of continuous improvement in which processes and methods are constantly evaluated. Managers play an exemplary role in this and must be assessed on their contribution to integral quality within the organization. Regular cooperation with suppliers is also essential to ensure that their performance continues to meet the requirements of the organization and its customers. Select suppliers not only on the basis of price, but also on reliability and the willingness to improve their processes. By making clear agreements about evaluation moments, you create a sustainable cooperation that contributes to the quality of the end product or service.
Optimize boundaries
A solid foundation is essential for an effective TQM approach and ensures that all departments pursue the same quality goals. Boundaries, such as good cooperation between departments and a clear course that is aligned with the external environment, must be optimal. Internal communication about the results of the TQM process, such as customer satisfaction and employee satisfaction, contributes to a transparent and motivated working atmosphere. In addition, it is crucial that employees are given the space to develop their skills and use their strengths in their work. Decision-making must always be based on facts, so that improvements actually contribute to the objectives of the organization.
Use performance indicators
Performance indicators help to measure the progress of TQM and evaluate the effectiveness of quality improvements. By using performance indicators, you can monitor critical processes in a targeted manner and adjust them where necessary. Identify the biggest bottlenecks within these processes and find out the root causes in order to take targeted improvement actions. By adhering to a structured approach in which you first analyse bottlenecks, come up with solutions and ultimately achieve measurable results, TQM can actually lead to higher customer satisfaction and operational efficiency. All of this contributes to building a robust organisation that values quality.
With this step-by-step approach, your organisation can effectively use quality management as a valuable strategic tool to improve customer satisfaction and sustainably strengthen business results.
Managing Director Hans Stoop from Verhoeven Family of Companies
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